Every system has rules and values. Rules to obey. Values to follow.

We all value fairness, friendship, compassion and courage. And we apply rules to these values to live a social, creative and memorable life.

But in a world of high-speed innovations and technological progress our values shift. New rules apply and we ask ourselves the question: How to behave in this new era?

This invitation-only event is independently organized under TED license and will challenge you to think differently, share ideas and broaden your horizon.

Are you social, open, helpful, independent, anti or pro enough? How do you value your values? And what about the new rules? Do you break them or conform to them? Or do you redefine the rules and create your own new system?

TEDxUtrecht will be presenting people who chose their own path and did not conform to the norm, but created their own rules that helped them create earth shifting organizations, ideas or products.

Discuss the changing behavior of a new world at TEDxUtrecht.

Be there! And you’d better behave...

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Relive TEDxUtrecht 2014

For more pictures, visit TEDxUtrechts' Flickr. If you're interested in watching TEDxUtrecht 2014 talks, find them on the TEDxUtrechts' Youtube channel.

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Speakers TEDxUtrecht 2014

  1. Bas Welling (NLD)

    Host of TEDxUtrecht 2014
    Let’s go viral!

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    Bas Welling

    Bas has been an entrepreneur since he was 16: he is co-founder of Wefilm, the Netherlands' most awarded film production house in 2013. Heineken, Samsung and KPN are among his clientele. Wefilm focuses on relevant & engaging films that have a pull character. Bas also works as a guest lecturer and public speaker on the topic of engaging film.

  2. Ilco van der Linde (NLD)


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    Ilco van der Linde

    This social entrepreneur is driven to bring people together, regardless of color, faith or cultural background. You may know him as the director of the Dutch Bevrijdingsfestivals and the co-founder of dance4life. Ilco is currently running MasterPeace: a global peace-building initiative aimed at increasing dialogue, development and disarmament.

  3. Andrew Keen (USA)

    Silicon Valley’s critic

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    Andrew Keen

    Andrew Keen is an Anglo-American entrepreneur, columnist for CNN, public speaker and the author of the international hits 'Cult of the Amateur' and 'Digital Vertigo'. He is known for his sharp and controversial critiques on Web 2.0's online communities and the influence of the Internet on modern business, education and society.

  4. Siert Wijnia (NLD)

    Build your Future in 3D

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    Siert Wijnia

    Siert Wijnia is a creative engineer and the co-founder of Ultimaker. The Ultimaker is an open source 3D printer that aims to make personal 3D printing a better experience, accessible to everyone. Siert wants to make the Internet physical again by ‘changing bits into products, to close the loop of connecting people’.

  5. Gerbrand van Melle (NZL)

    The Return of a Utrecht Icon

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    Gerbrand van Melle

    Gerbrand van Melle is a graphic designer from Utrecht. His work is defined by a strong emphasis on typographic experimentation and a creative view on interactive design. Major clients included Utrecht University, SRON and music venue Tivoli. He founded his own design agency and is currently lecturing at AUT University, New Zealand.

  6. Willemijn Verloop (NLD)

    Middle Name: Social Entrepreneurship

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    Willemijn Verloop

    Willemijn Verloop is the founder of WarChild, founder and director of Social Enterprise NL and a visionaire extraordinaire. She believes social entrepreneurship can have a major impact on solving societal challenges concerning health, poverty and climate. Her mission is to make the world a better place by doing business.

  7. Kelly Peters (CAN)

    Queen of Business Strategy

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    Kelly Peters

    Kelly Peters is the Chief Executive Officer and Managing Partner at BEworks, a behavioral economics firm based in Toronto, Canada. At BEworks, Kelly applies consumer psychology and marketing science to real-world challenges. She has over 20 years of experience in the field of business strategy, marketing and banking.

  8. Laurens Vreekamp (NLD)

    Why TED talks don't work

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    Laurens Vreekamp

    Laurens is co-founder of the start-up immrs, a tablet-newsreader that selects news relevant to the user’s interest. He teaches Interaction and User Experience design at Utrecht School of Applied Sciences, and won their 2013 Teacher of the Year award. He also organizes the Cinebaars movie nights in Amsterdam.

  9. Emma Bruns (NLD)

    No more Bad Pharma

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    Emma Bruns

    Emma is an ambitious 27-year-old surgical resident in Apeldoorn, publisher and journalist for the NRC Handelsblad, where she writes a monthly critical reflection on the field of medicine. Emma’s goal is to introduce curiosity and creativity in a world where the pager is still the most used instrument.

  1. Alette Baartmans (NLD)

    School (No) Rules

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    Alette Baartmans

    Alette Baartmans is a busy bee: she is an organizational scientist and the (co-) founder of Open State Foundation (Hack de Overheid) and the NoSchool (GeenSchool) organization. Her goal is to discover new ways of organizing education in The Netherlands and making government data available to citizens to enhance open conversations.

  2. Jef Staes (BEL)

    Wake up, World

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    Jef Staes

    As the CEO of Red Monkey Company and author of 'My Organisation is a Jungle', Jef Staes’ mission is to challenge CEO’s and managers to take a renewed perspective on the role of organizational culture in innovation and change. His use of striking metaphors have led to many eye-opening moments: “My mission is to awaken organizations”.

  3. Deena Rosen (USA)

    Designer of Change

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    Deena Rosen

    Deena Rosen is a product designer with a speciality in influencing behavior to benefit society. Deena spent 15 years designing technology and software across multiple industries before becoming the director of the User Experience (UX) team at Opower. She leads the design of products that nudge people to use less energy.

  4. Matt Wallaert (USA)

    Work Worth Doing

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    Matt Wallaert

    Matt Wallaert is a social psychologist who works at the intersection of behavior change and business. After two successful startups he joined Microsoft and created the Bing for Schools program, which works to promote digital literacy through a combination of hardware, teaching guides & school environments.

  5. Ellis Bartholomeus (NLD)

    Gaming the System

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    Ellis Bartholomeus

    Ellis is an applied game consultant with the mission to build bridges between science and the game industry. She had a 10-year partnership with Laika.nl as a designer of educational games, and is currently researching the use of gaming as a medium and tool in education, health and daily social life.

  6. Sandra Y Richter (USA)

    Make Sustainability Sexy

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    Sandra Y Richter

    Sandra Y Richter is a marketing scientist at MIT and persuasive technology designer, specifically focusing on the urban landscape. She investigates how persuasion profiling can lead to a more sustainable way of personal transportation, and FastCompany named her one of the '100 Most Creative People in Business'.

  7. Ruut Veenhoven (NLD)

    The Godfather of Happiness Studies

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    Ruut Veenhoven

    Ruut Veenhoven is a sociologist and pioneer in research in the field of human happiness and positive psychology. Veenhoven is founding director of the World Database of Happiness and founding editor of the Journal of Happiness Studies. He lectures at the Erasmus University Rotterdam and North-West University in South Africa.

  8. Kitso Epema (NLD)

    Invents rhino-saving drones

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    Kitso Epema

    Kitso is a master’s student in Aerospace Engineering at Delft University of Technology. He combines his skills in aerospace with his love for wildlife to save the rhino’s in South Africa. With the Dutch Unmanned Aerial Solutions team he is developing a drone to detect and locate rhino poachers before they strike.

  9. Martijn Engelbregt (NLD)

    Dare to be different

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    Martijn Engelbregt

    As the founder of Circus Engelbregt, Martijn aims to enhance the world’s social sustainability. He graduated from the HKU and his fascination with forms, procedures and statistics are the inspiration for a body of work that is both playful and confrontational: in 2008 he sent out 200 000 fake forms in Amsterdam to ask people if they were illegal immigrants.

  10. Maya Lievegoed (NLD)

    TalentStage Winner

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    Maya Lievegoed

    Maya is a young entrepreneur and researcher who helped developing the TINO methodology, which identifies the (so-called) unrecognized knowledge. TINO brings out valuable human perspectives that otherwise might go unnoticed in a company environment.

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Do you decide by yourself or do you depend on the opinion of others?

Are you aware of the choices you make?

Yes. Be that social person society wants you to be. Be on Facebook, be on that party, wear that beard, have that plan and have that job. If you are social enough, all will be cool.

But what if more ‘social’ does not bring you any further and you decide to no longer conform to the norm and create your own community? Full speed ahead with your own idea of being social. What will happen?

Venue 17 april 2014

Stadsschouwburg Utrecht

Lucasbolwerk 24
3512 EJ Utrecht

Get directions

Are you the chicken or the egg?

What about your friends?

Program TEDxUtrecht 2014

Start registration
Official opening
Start Block 1: BE BRAVE
Start Block 2: BE BRIGHT
Start Block 3: BE TRUE
Start Block 4: BE SOCIAL
18.30 - 19.30

Why you should attend TEDxUtrecht

  • It’s a TED event! Who wouldn’t want to be there?
  • A day to remember; it’s a day off that will put you on the right track.
  • Great for sharing your ideas; share your plans with your network.
  • Inspiration beyond your usual discipline is guaranteed!
  • It’s a network of knowledge: learn more in one day than you usually would in a month.

Yes. Be that brave person and break with the rules that are set for you. Be the ‘no’ guy. Be pro in an anti way. Be ‘your way or the highway’. Avoid the grey areas and create your own colorful world.

Or is it wiser to stick to the path, assuming this main road will bring you faster to your goal?

TEDx Utrecht 2014 stages people who made clear choices on their route. Get inspired and prepare for bravery. For a glorious future.

Do you look forward or do you look back to learn more about the future?

Well, go on, help us!


Do you want to support TEDxUtrecht 2015 as a partner?

Contact us

Founding partners

Creative partners

Editorial Partner

Sponsor Talentstage




In the spirit of Ideas Worth Spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Our event is called TEDxUtrecht, where x = independently organized TED event. At our TEDxUtrecht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

This independent TEDx event is operated under license from TED. More about the TEDx program: http://www.ted.com/tedx.

TED is a nonprofit organization devoted to Ideas Worth Spreading. Starting as a four-day conference in California 26 years ago, TED has grown to support world-changing ideas with multiple initiatives.

At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Afterwards, some talks are made available, for free, at TED.com.

Previous TED speakers are Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown.

Two major TED events are held each year: the TED Conference takes place every spring in Long Beach, California (along with a parallel conference, TEDActive, in Palm Springs). And TEDGlobal is held each summer in Edinburgh, Scotland.

TED’s media initiatives include TED.com, where new TEDTalks are posted daily; the new TED Conversations, enabling broad conversations among TED fans; and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action. TEDx offers individuals or groups a way to host local, self-organized events around the world.

The TED Fellows program helps world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

For information about TED’s upcoming conferences, visit www.ted.com/registration.

Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at www.facebook.com/TED

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